Size Guide

How to measure yourself

Size Bell Curve

Why Universal Sizing?

We thought that conventional sizing seemed a little skewed, so we decided to shift the spotlight to reflect the real bell curve. If the average woman wears a size 18, then that should be called a Medium, right?

Whats my size?

Select the size you typically wear to reveal your Universal Standard size.

Hover over the size you typically wear to reveal your Universal Standard size.

“I am so relieved that I finally have a brand that carries my size. The fit makes me feel beautiful and I love the design details on each piece.”

- Amanda, Geneva Customer

“We believe this is the right way to express sizing in the apparel industry because it actually represents the American woman as she is, and we hope that other brands consider adopting this sizing as well.”

- Alexandra Waldman, CoFounder & CEO

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